Most companies know they need a website but often launch their site once never to return again. However, failure to conduct regular website maintenance can have dire consequences for both sales and the business as a whole. If a company’s website isn’t successful, the business could lose valuable customers and risk a hit to their company brand.
These are the most common problems website maintenance can help prevent.
If mission-critical functions fail, customers could be blocked from performing important website activities (i.e. accessing their bank accounts and checking their balances). Website owners should periodically test their websites to verify that these functions still function properly – even if they performed fine when initially launched. Slight changes to the site, hacks, and more can cause these mission-critical functions to stop performing correctly.
Broken links and 404 errors don’t provide a good first or subsequent customer experience. Not only do these hurt a company’s reputation, but they can also negatively affect how website pages are displayed in Search Engine Results Pages (SERPs). Web pages that are moved or deleted often cause these issues. Broken link tests help avoid these issues.
Browsers update constantly. We’ve all experienced the near continual requests to update Safari, Chrome, Internet Explorer, Firefox and more. Every time there is a browser update, there is a chance the software will no longer work properly. For example, images may not display as intended. Consistent website maintenance helps avoid these issues.
When it comes to websites, one and done should never suffice. Set up a routine for reviewing and testing the site, and potentially get outside assistance for site audits and advanced testing.
Contact iBeta to learn how we can help ensure your website’s functionality no matter how deep the code may run.