Why Poor Quality Assurance Can Cost You SalesProduct failures are sadly a too common occurrence. Oftentimes, this is due to trying to get the product out of the door as quickly as possible – or potentially performing the first load testing after the product is already launched. Then, when they are released, products are not fully functional and don’t meet consumer needs or requirements.

But many companies don’t think about the real costs of not fully testing their products – and this can lead to major problems down the road. Here are some of the common ones:

Delays

One of the key costs associated with lack of adequate QA time is delays. Delays often come from sections of an app or website needing to be redesigned or reworked because it fails to meet business or customer requirements. Delays mean that resources need to work longer on projects than previously estimated, running up costs and causing the product to not be delivered when estimated.

Downtime

If a product has bugs or vulnerabilities, it can lead to downtime. Customers can’t access the product, and internal/external resources must work – frequently overtime – to get the product up and running again. Plus, potential customers may never return to your website or app, reducing the opportunity for future leads.

Customer Frustration

This usually comes in the form of complaints – both online and offline – as well as product abandonment. Potential customers see the bad press and won’t choose the product over others because of it.

Reputation Loss

If too many customers experience issues with an app or website, they’ll view the company in an unfavorable light. They’ll be more apt to stop using the product and never use any product released by the company in the future.

Loss of Potential Sales

Overall, poor quality assurance can relate to a loss in sales. A recent post on iSix Sigma shows that the higher the instances of issues, the higher the effect on sales. In fact, 40% or more of annual revenue could be lost to quality. Poor QA measures and releasing a sub-standard product can have both immediate (loss of product sales and short-term profits) and long-term (teams not meeting overall sales goals and a reputation for bad products) effects on the company.

Take the time to perform QA. If you need outside resources to assist you with this, contact iBeta today.