Are You Mobile Enough?

Businesses are probably aware of the need to build a professional website that is both easy to use and aesthetically pleasing, but did you know that your business also needs a mobile website? Traditional websites are often completely inaccessible from mobile devices including smartphones and tablets.

 

The Importance of Mobile Websites

Nearly half of all adults living in the U.S. own a smartphone. Many of these smartphone users spend time surfing the Internet from their phones, and some people have even greatly decreased the time that they spend looking at websites on a computer in favor of mobile Internet activity. Even those who do not use smartphones could own tablets that feature mobile computing.

What does this mean for businesses? To put it simply, the increase in smartphone and tablet use means that businesses that opt to design a website based solely on its appearance on a computer are likely to lose potential customers. A company that fails to build a mobile website or mobile app loses out on the business of customers who try to view their website from a mobile device.

 

Testing Mobile Websites Prior to Launch

Building and launching a mobile website is not enough. Because there are the different smartphone platforms – mainly iPhone and Android; and soon also maybe Windows Phone 8 – companies must test their mobile websites and apps on all platforms they want to support to ensure that their potential customers will be able to access their information and have a good user experience.

 

 

Mobile Apps to Assist in Mobile Website Development and Testing

There are a few mobile apps available that help companies test their mobile websites for compatibility with mobile platforms, as well as companies offering mobile emulators as a SAAS model. However, if one truly wants to rule out false positives or negatives during device compatibility testing on actually devices with a variety of service providers will be necessary. Unfortunately purchasing and maintaining an ever growing inventory of mobile devices will be quite pricey and for most companies cost prohibitive.  This is why iBeta’s On-Demand mobile testing service is such a cost effective solution.

But no matter what testing solution one chooses, it is important to keep in mind that when launching a mobile website or mobile app it is important to gain and maintain a loyal customer base. Mobile device software testing is a necessary step that must be made prior to the introduction to the market.  The old mind-set that one can always release bug fixed later during updates, it has proven that the initial customer experience will lay the foundation of how many units can be sold and how many customs will return to the site.