In a previous post, we mentioned that website maintenance is extremely important. Yet, many businesses do this “on the fly” as opposed to building out a plan for continual maintenance. Starting with a plan can help you stay on track and not scramble if an issue arises.
Set a Schedule
Create a maintenance schedule. While it might be unnecessary to be checking your website every day (especially if you’re only updating the website with blog posts), a weekly or monthly review (depending on the critical nature of the site) should be done. Establish a maintenance schedule for the year, and stick to it.
Most websites are hosted on third-party servers as opposed to on-premises. Still, even third-party systems have upgrade schedules. Determine when this is, and verify that updates are happening. If you’re hosting on-prem, ensure that all updates are happening on a regular schedule. If an upgrade doesn’t happen, the website could go down. If downtime is required for certain updates, try to restrict these to overnight or when customers won’t likely be online.
Update Content Management Systems
All Content Management Systems (CMS) need updates to avoid downtime. For example, if your website runs on WordPress, this CMS typically sends out updates every month or other month. Log into your CMS, and make sure that the site is not out of date. Failure to keep up with regular updates could lead to your website being vulnerable to attacks.
Content is typically what draws people to your website. But they won’t stay for bad content. Review site analytics to determine if people are staying on the page long enough to read the content and are not simply “bouncing” out. Review analytics to see what content is most popular/unpopular. If you have gated content, are people signing up to download it? Update content on a regular basis, and don’t be afraid to test content to see what works and what doesn’t.
A regular maintenance schedule can help you avoid the pitfalls of a bad website – or worse site downtime. If you need deeper testing assistance, iBeta can help you with functionality testing, bug tracking, user experience and more.