The linked article below certainly has an exciting headline. But the reality is a bit more nuanced. For example, outside of games and eCommerce, user app behavior is changing toward using a fewer number of apps a larger percentage of screen time. 80% of app downloads are for 10 apps, and the time between download and uninstall is shrinking on apps outside the top 10. Mobile app growth is occurring but as a shift from desktop use. At the top level of the entire information technology marketplace, consolidation is the watchword. So, yes, expect growth but expect choppy waters and fierce competition, too.

Mobile app market to grow 270% to $189 billion by 2020, with games accounting for 55%